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Using Google Analytics Segmentation To See Value of Existing Customers
Recent changes Google Analytics added include segmentation amongst other features and further increase the benefits for SME e-commerce sites to implement it as an information source. To select the...
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Analytics Adds Accounts Overview Giving At A Glance Data
Amongst other recent Google Analytics changes such as the new data segmentation features, the accounts overview may appear as a fairly small addition, but this lets you quickly and easily see changes...
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Calculating Your Conversion Rate
With most modern analytics packages the conversion rate can be calculated within the system fairly easily if you’ve set up the appropriate goals and tracking. Conversions are any event which you...
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Segementing Reports In Google Analytics to Gain Valuable Insights
Patrick McKenzie writes software that allows you to make bingo cards and often blogs about programming and business on his MicroISV on a Shoestring site. He’s recently published The IE CSS Bug Which...
View ArticleBuilding Web Success Series
I recently co-wrote a series of articles Building Web Success with Marty Lamers, a writer and SEO with AdvanceMe, Inc, America’s leading Merchant Cash Advance provider, The first couple of parts are...
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Customer Lifetime Value – Your Business’s Most Important Statistic
The lifetime value of a customer is perhaps the most important item of data you can collect about your business. It is in clear monetary terms how much each customer is worth to your business. With it...
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